Studio ink: Greeting card
Art Direction by Mary Kate McDevitt
Hallmark's Studio Ink line reached out to Tyler School of Art's Senior Illustration class to create greeting card designs. The company supplied us with their brand guidlines, information on their target market and strategies, and a list of copy choices to work off of. We we're also given the opportunity to work with different printing processes like spot gloss and embossing.
My direction for the card was to take the copy woo hoo in a celebratory way. The overlapping balloons were a simple way to create a space while giving the design more color. The balloons are executed using spot gloss to add some more dimension.