23: The Great Debate
Lebron James and Michael Jordan are the best NBA players of their time and both are number 23. The Great Debate book highlights all the differences between the two players so that readers can decide for themselves who they consider the greatest player of all time.
This book breaks away from typical sports branding by making them look less like superheroes. By stripping the flashy graphics from their photos, readers are able to focus more on the players' statistics and accomplishments.
Art Direction by Soonduk Krebs